HONG KONG (Retail Asia Expo 2015) – Samsung Display Co., Ltd. unveiled the industry’s first Mirror and Transparent OLED display panels in a dazzling state-of-the-art showcase for personalized shopping and informational browsing, held this week at the Hong Kong Convention and Exhibition Centre. The exhibit features the first retail use of advanced commercial OLED panels – a “virtual necklace” display for the world renowned Chow Sang Sang jewelry company
The company says, can do wonders for the worlds of retail and advertising, but let’s face it, they also look very, very cool.
The new Samsung Display OLED panel technology provides a digital viewing platform for making the consumer purchasing experience more visually engaging. When Samsung’s OLED display technology is integrated with Intel® Real Sense™ technology, a visually compelling, interactive closet or “self-modeling” wardrobe is created that can enable consumers to virtually “see” clothes or other retail items from an extremely realistic, customized perspective.
The Samsung Mirror Display may also replace home mirrors in the future, providing digital information services to sophisticated consumers in the same space where they now just have a traditional mirror.
Samsung Display’s Mirror OLED display panel, with its more than 75 percent reflectance level, delivers at least 50 percent higher reflectance than competitive Mirror LCDs now in limited availability and a much improved color gamut (over 100 percent vs. around 70 percent of NTSC), as well as an exceptionally high contrast ratio (over 100,000:1 vs. 4,000:1) and a much faster response time (under 1ms vs. 8ms) than LCD transparent panels. In addition, the new mirror display technology does not need the ambient backlight for displaying on-screen images that LCD technology requires.
Like the Samsung Mirror Display, the new Samsung Transparent Display will visually accentuate the gesture and voice control of Real Sense™ 3D-rotatable viewing systems, with OLED’s vibrant Full HD video playback. Collectively, these features will enhance consumer-facing displays in car dealerships, and other innovative signage applications in public information and transportation environments, as well as at retail and hospitality/hotel locations.