Instagram Ads Cost & Marketing Plans
Looking for Instagram promotion but don't know how much do Instagram sponsored ads cost? Want to use Instagram promotion for your profile or business in India ?
Mehta Websolution is one of the renowned Instagram Marketing Agencies in India. Our tailored Instagram marketing pricing can help you get new branding opportunities and increase the revenue of your business. RankON's average monthly cost to advertise on Instagram is Rs. 8000 - Rs. 18, 000. Continue reading to know how much do Instagram Ads Cost in India.
Instagram Ads Cost In India
The Instagram sponsored ads help you to promote your brand and product in a friendly, authentic way without hard selling to your customers. That's why most business owners prefer Instagram sponsored ads. Instagram advertising is often utilized to grow brand exposure, the website traffic and generate new leads.
Instagram advertising costs can basically be divided into three sections - Cost per click (CPC), Cost per engagement (CPE), and Cost per thousand impressions (CPM).
Cost Per Click (CPC)
Across all parameters, the cost per click on Instagram was between $0.50 and $1. These include all the clicks that took place on the ad. In the case of destination URLs, the cost per click hovered between $0.50 and $0.95
Cost Per Engagement (CPE)
Instagram CPE means cost per engagement, which compares the cost to the total amount of engagements on a Instagram post that include likes, shares, comment, or any other type of interactions on your ads. The cost per engagement stays between $0.01 and 0.05.
Cost Per Thousand Impressions (CPM)
The cost per one thousand impressions on Instagram on an average is $6.70. Another important consideration in determining Instagram advertising cost is demographics. The selection of audience demographics plays a vital role in ascertaining the cost.
How Much Does Instagram Ads Cost In India ?
Business Benchmarks |
Average Cost |
|---|---|
| Instagram CPM (cost per 1000 impressions) | Rs 7 to Rs. 13 |
| Instagram CPC (cost per link click) | Rs 0.45 to Rs. 3 |
| Instagram CPV (cost per view) | Rs 0.3 to Rs. 2 |
| Instagram CPI (cost per install) | Rs 30 to Rs. 100 |
| Instagram CPL (cost per lead) | Rs 3.5 to Rs. 1500 |
| Instagram CPA (cost per acquisition) | Rs 42 to Rs. 2000 |
Does It Make Sense To Spend Through Instagram Advertising ?
It absolutely makes sense. There are lots of reasons that prove why advertisers prefer to advertise on Instagram ads.
Better Click-Through-Rate (CTR)
Though you can split your ad budget throughout networks, Instagram tends to have the best CTRs. As per a survey done by Fortune, Instagram advertising boasts a 2.5 times higher click-through rate than other social media platforms.
Multi-Faced Targeting Options
Just like other social media platforms, Instagram also allows advertisers to choose various advanced targeting options.
These advanced targeting options include location, interests, and several others which eventually help in giving higher returns from your ads. Rather than focus on every folk interested in technology, you could narrow down your targeting and focus on people interested in robotics.
Superior Engagement
In comparison to other social media platforms, Instagram has remarkable engagement rates, according to a For rester study. Instagram has 10 times the engagement rate of Facebook when it comes to engagement rates.
When people become highly engaged in a network, advertising tends to produce the desired outcomes. You can encourage people to click on your ad, like your page, or buy your goods if you make advertising that targets the proper people.
Higher Order Values
Various studies found that the normal order value for an Instagram advertiser is $65. Though Facebook ranks a bit higher in social media sales, the average value of the order is around $50 which is less than Instagram.
Better Conversion Rates
Instagram ads have higher conversion rates than other networks, in addition to producing higher order values. Instagram advertising has a conversion rate of 1.08 percent on average. Pinterest advertisements have a conversion rate of 0.54 percent, whereas Twitter ads have a conversion rate of 0.77 percent.
Low Cost Instagram Promotion Packages In India
When you work with Mehta Websolution for your Instagram marketing needs, you're provided with a unique Instagram marketing strategy customized for your business.
Our Instagram promotion packages are very affordable and will give you the best outcome.
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Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation
- Post Creation For Instagram Profile (1 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencer
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
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Instagram Ads
- Instagram Ads Campaign - 1
- Ad Set - 1
- Ads - 1
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
- Contact Now
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Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation - 2 per week
- Post Creation For Instagram Profile (2 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencer
- Link With Facebook Page
- Video Uploading On IGTV(1- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
-
Instagram Ads
- Instagram Ads Campaign - 2
- Ad Set - 3
- Ads - 6
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
- Contact Now
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Instagram Marketing
- Business Profile Creation
- Optimization Of Business Profile
- Instagram Stories Creation - 4 per week
- Post Creation For Instagram Profile (3 per week)
- Hashtag Research
- Competitors Analysis
- Responding to comment
- Engagement Strategy
- Outreach With Influencer
- Link With Facebook Page
- Video Uploading On IGTV(2- Provided by client)
- Instagram Analytics & Monitoring
- Monthly Reporting
-
Instagram Ads
- Instagram Ads Campaign - 3
- Ad Set - 6
- Ads - 10
- Audience Research
- Instagram Ads Campaign Set up
- Instagram Ads Creative Creation & Design
- Instagram Ads Monitoring And Management
- Contact Now
Types Of Instagram Ads
There are mainly four types of Instagram ads for advertisers to choose from. Let's look at them below.
Instagram Story Ads
These ads are the newest types of Instagram ads that help advertisers to promote their products & services to the targeted audience. In recent times, Instagram story ads have emerged as the most wonderful option for advertisers.
Another reason behind the popularity of Instagram story ads is that people love to check stories. In a recent report, it was found that nearly 33% of the users checked Instagram stories made by businesses. This clearly means that people love to hear what brands and businesses want to say through stories.
These Instagram stories are known to make the most of the available space. When a person views your Instagram story ad, it would take up the entire screen. It enables you to get your audience's complete attention to your advertisement.
Your audience will respond well to story ads. They interact with them and examine your goods. Although it is a newer function, it has the potential to produce significant outcomes for your company.
Instagram Photo Ads
Photo ads are the most commonly used advertising tool on Instagram. These ads are made as images that appear in your audience's news feed. Instagram photo ads can appear in either square or portrait frames. As already mentioned, these ads feature a CTA button at the base of the photo and a sponsored flag.
When creating these ads, it's important for advertisers to pick the right photo. For example, the chosen photo should make a close fit with Instagram's pattern. Taking a photo that appears excessively stock photo will stand out and could deter people from interacting with your ad campaign.
If you want to make your ad campaign effective, it is recommended to choose a photo that looks similar to the photo of a regular Instagram post. However, the photo should easily reflect your brand's image.
Instagram Video Ads
One wonderful advertising option on Instagram is video ads. These ads are very much similar to photo ads but the only difference is the video instead of a photo. You can upload a video ad of maximum of 60 seconds.
As videos emerge as the most effective way of capturing attention, these ads carry amazing engaging capabilities. When the targeted people scroll through their news feed and come across your video ad, the ad will instantly start playing. One thing that can be said for sure a carefully created video ad would capture your audience's attention.
One important thing to note is that these video ads start playing immediately without sound. So, it is extremely necessary to include all the important information in a smart way so that people never miss them while watching the video. One tip is not to highlight the most crucial part of the video in the first few seconds.
