Social media marketing is a powerful way for businesses of all sizes to reach prospects and customers. People discover, learn about, follow, and shop from brands on social media, so if you're not on platforms like Facebook, Instagram, and LinkedIn, you're missing out! Great marketing on social media can bring remarkable success to your business, creating devoted brand advocates and even driving leads and sales.
Social media marketing is a form of digital marketing that leverages the power of popular social media networks to achieve your marketing and branding goals. But it's not just about creating business accounts and posting when you feel like it. Social media marketing requires an evolving strategy with measurable goals and includes:
Humanize your business: Social media enables you to turn your business into an active participant in your market. Your profile, posts, and interactions with users form an approachable persona that your audience can familiarize and connect with, and come to trust.
Drive traffic: Between the link in your profile, blog post links in your posts, and your ads, social media is a top channel for increasing traffic to your website where you can convert visitors into customers. Plus, social signals are an indirect SEO factor.
Generate leads and customers: You can also generate leads and conversions directly on these platforms, through features like Instagram/Facebook shops, direct messaging, call to action buttons on profiles, and appointment booking capabilities.
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WhatsApp marketing service refers to the use of the WhatsApp platform as a marketing tool to promote products or services, communicate with customers, and increase brand awareness. With over two billion active users worldwide, WhatsApp is a popular messaging platform that can be used by businesses to reach out to customers and prospects.
Instagram is the second most accessed network behind Facebook. The popular visual-first social medium sees over one billion active monthly users and 500 million daily Instagram Stories. Instagram can also help you grow your brand awareness and introduce new products. Every month, 130 million Instagram users engage with shopping content. Instagram allows you to promote your brand and product in a friendly, authentic way without hard selling to your customers.
Twitter primary advantage over other social media platforms is its visual nature. If you have a business that benefits from the design of your product or if you have a service that has a visibly noticeable end result, Twitter is the best platform to showcase that content. Video, imagery, and illustration are all great content fits for this social media platform, but your marketing strategy will ultimately determine what type of content to publish and how often to post it. Establishing a strategy before diving right into a new social media platform, no matter how well it works for everyone else's business, will keep you focused on your goals and — most importantly — your audience.
Facebook Marketing People connect on Facebook, Instagram and WhatsApp every day. Your ads can appear as people are exploring what they're interested in, so making a connection with your business is easy. You decide who sees your ad. Narrow down your ad's audience by interests, gender or location and use ad targeting to find the people most likely to click. We recommend a budget based on ads like yours, so you feel informed when you decide what to spend. You can also start, stop and pause your ads anytime, so you're always in control.